What is it for me?  Be prepared to answer this question because it's on most of everyone's mind when you asked him or her to do something for you.  People who know you well generally don't mind give you a few minutes of their time to help you out if you asked correctly asked for it.  However, those who don't really know you; chance of trashing that survey is very highly.  Therefore you must give them some kind of benefit to take the survey.  Now that's easy said than done.  Because "benefit" doesn't come cheap. 

Having said that, you can get people to bite that "limited budget" benefit if you know how.  Instead of giving $2.00 cash prize or a gift certificate for a respondent to take that survey in a pool of 100 respondents, you may want to offer a chance to win a cash prize of $200.00.  The end amount is the same but psychologically people tend to respond better when a challenge is presented and the prize is 100 times bigger.

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